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Witerati: Priyanka & Tharoor hashtags spiral, Tweeple in grip of viral

Tweeple got in the grip of viral, thanks to the feverishness over Priyanka-Nick’s ‘roka’ to marry, or Arnab-Tharoor playing quarry

punjab Updated: Sep 02, 2018 13:06 IST
Chetna Keer
Chetna Keer
Hindustan Times
Tweeple,Witerati,Priyanka-Nick’s ‘roka’
Bollywood actor Priyanka Chopra and American singer Nick Jonas perform pre-wedding rituals at her Juhu residence. (PTI)

In the season of freaky rain and floods, one would think the only sort of virulence one could get to hear of is Tweeple feeling feverish and under the weather or fragile anatomies grappling the grip of viral.

But more than virulence from rain-time bacteria, the season saw virulence on cyberia. Twitterverse saw it raining video after video that spelt stuff viral, as Tweeple’s viewership did spiral.

For one, the ‘roka’ of Priyanka Chopra and Nick Jonas went viral faster than the American groom-to-be could spout Sanskrit shlokas at the puja, for better or for verse.

Of every Tom, Nick and marry

The credit for the spread of this version of viral virtually goes to tribes of Tweeple who treat every trending tinsel town wedding as an extension of ‘nukkad’ or neighbourhood nuptials.

The moment the ‘fastest finger first’ in the Bollywood bride-to-be’s biradri gifts to Twitterverse the first glimpse of the glitterati gala, all the fastest fingers in one’s own biradri or buddy groups on WhatsApp twiddle into a frenzy to be the first to forward the footage.

Relatively speaking, there were thus ‘networks’ frenetically forwarding footage of Priyanka’s ‘roka’ as if it was the engagement of one’s own cousin Nikki or Nickoo. And their speed of forwarding the footage of every Tom, Nick and Marry could put to shame even the speeds of 3G or 4G. For these networks were none other than the ‘fastest fingers first’ appended to many a WhatsApp group’s ‘mami ji’ or ‘taayi ji’.

Whether it was the feverishly forwarded footage of the vedic puja performed by Piggy Chops and Nick or of the groom’s American mom Denise and the bride-to-be’s mom Madhu shaking a leg to Sherry Mann’s hit Punjabi number ‘3 Peg’ — there was virtually viral in the air.

A curious case of viral spreading thanks to infectious carriers called “mami ji” or “masi ji”, whose feverish forwards outdo even the speeds of 3G and 4G.

Of Arbanisms vs Shashisms

Viral was virtually in the air — here, there, everywhere. And it had to do with not only tinsel town tidings ‘tweet, drink and be marry’, but also to do with beyond-Btown bête noires engaged in ‘tweet, stink and be quarry’.

Primetime India’s garrulous gab fabled for two forms of feverishness —for feverishly frothing out high levels of decibel-ism into innocent viewer earlobes at the receiving end of primetime debate; and for feverishly putting its foot in the mouth more often than not – also did its bit for the spread of viral this season.

A 30-second video clip that had the gifted gab of Arnab Goswami allegedly calling a group of Malayalis “the most shameless bunch of Indians I have ever seen” went viral at a speed that seemed even greater than the pace at which this Pasha of Primetime cuts and pummels into his panellists’ pontifications.

Arnab’s video viral triggered a feverish curative course of action from another fabled gab belonging to a Parliamentarian. Kerala MP Shashi Tharoor, in a snub to Arnab, gave Twitter a taste of another version of viral: #ProudToBeMalayali.

As this campaign took off to trend on Twitter, it scripted its own feverish fervour. Seeing the spate of retweets #ProudToBeMalayali triggered, to Arnab this may have looked a curious case of a viral of the count-agious kind!

(The writer can be contacted at chetnabanerjee@gmail.com)

First Published: Sep 02, 2018 08:59 IST