Sign in

Puravankara launches plotted development project in Chennai

The company launched 50 acres on January 18. The project comprises over 2,200 plots ranging from around 600 sq ft to 5000 sq ft.

Published on: Jan 18, 2024, 20:29:45 IST
Share
Share via
  • facebook
  • twitter
  • linkedin
  • whatsapp
Copy link
  • copy link

Purva Land, the plotted development arm of listed real estate developer Puravankara Limited, has launched a new wellness themed plotted development spread across 50 acres in Guduvanchery, Chennai, the company said on January 18.

Purva Land, the plotted development arm of listed real estate developer Puravankara Limited, has launched a new wellness themed plotted development spread across 50 acres in Guduvanchery, Chennai, (Picture for representational purpose only) (Pixabay)
Purva Land, the plotted development arm of listed real estate developer Puravankara Limited, has launched a new wellness themed plotted development spread across 50 acres in Guduvanchery, Chennai, (Picture for representational purpose only) (Pixabay)

Phase 1 of the project is called Purva Soukhyam and is spread across a total of 120-acres of which 50 acres was launched on January 18. The project comprises more than 2,200 plots ranging from around 600 sq ft to 5000 sq ft and includes a 30,000 sq. ft. clubhouse. Keeping in mind the consumer needs, 80% of the plots are in the range of around 800 sq. ft. to 1,800 sq ft, it said.

With the launch of Purva Soukhyam project, the share price of the company surged by 3.44 per cent to reach 229.90 in the BSE today.

Delivery timelines for the entire project is December 2027, the company said, adding it was getting approvals on a phase-wise basis.

Also Read: Provident Housing to launch 5.8 mn sq ft of inventory worth 3,800 crore by end of this fisca

This will be Puravankara's latest venture into Chennai's rapidly growing plotted development market. Purva Soukhyam is registered under Tamil Nadu RERA. The company launched a music-themed project, Purva Raagam, in Thirumazhisai earlier last year.

"Purva Soukhyam is designed to provide residents with a comfortable and balanced lifestyle and marks a paradigm shift in the plotted development space in Chennai. With its comprehensive wellness-focused amenities and facilities, sustainable design, and integration with nature, this project will offer a serene and healthy living environment to enhance the quality of life for its residents,” said Abhishek Kapoor, Group CEO of Puravankara Limited.

Also Read: Real estate prices head north in Ayodhya ahead of Ram Mandir event

"For homebuyers, plots offer flexibility to build one’s home as per their preference and time frame. Additionally, plots by reputed developers also offer safety and create an appreciating asset for the customers. For developers, plotted developments offer the ability to sell volumes, realize cash flows and turn the project around faster. Interestingly, 80-85% of our demand is by end users,” said Kapoor.

The project is strategically located in Chennai’s southern region, the project is just 10 minutes away from Grand Southern Trunk Road. The Chennai International Airport is around 20 km and can be easily reached in 35 minutes via NH 32.

  • HT News Desk
    ABOUT THE AUTHOR
    HT News Desk

    Follow the latest breaking news, major developments and agenda-setting stories from India and around the world with the newsdesk at Hindustan Times. Operating round the clock, the desk brings together experienced editors, reporters and correspondents to deliver fast, accurate and contextual reporting across subjects that influence public policy, governance, business, society and international affairs. The HT News Desk covers politics, elections, government policies, the economy, business and markets, science and technology, the environment, law and order, infrastructure, education, climate issues and geopolitics, while closely tracking developments across states, institutions and global capitals. The team also leads coverage of major breaking news events, policy announcements, court proceedings, natural disasters, public emergencies and significant international developments. Reports published by the newsdesk are based on information gathered from reporters on the ground, official statements, government agencies, court records, regulatory filings, recognised institutions and other authoritative sources. Stories undergo editorial scrutiny and verification processes to ensure accuracy, fairness and relevance, and are updated as events evolve and additional information becomes available. Whether covering a key political decision in New Delhi, an economic policy shift affecting millions, a landmark court ruling or a major global event, the HT News Desk aims to provide readers with reliable, fact-based journalism that delivers not only the latest developments but also the context and analysis needed to understand their wider implications.Read More