24 producer goes on hunger strike over piracy woes
A week after its release in cinemas, it has been found that Suriya-starrer Tamil time-travel thriller 24 was pirated on the first day of its release in Bengaluru.regional movies Updated: May 14, 2016 13:39 IST
Suriya-starrer Tamil time-travel thriller 24 is the latest film to get caught up in the web of piracy. A week after its release in cinemas, it has been found that the movie was pirated on the first day of its release in Bengaluru.
Producer Gnanavel Raja has announced indefinite hunger strike until the industry doesn’t come together and take stern measures against piracy.
“I’ve been on hunger strike since Friday evening. It’s time to act together as an industry,” Raja said.
According to a statement issued by Qube, popular digital cinema provider, the film was illegally recorded during the 9:45am show on May 6 (first day of release) at PVR Orion Mall in Bengaluru.
With the help of forensic watermarking, which uses an invisible identifying code unique to each theatre, Qube were able to zero in on the server, and that is registered to PVR Orion Mall.
Directed by Vikram Kumar, the film features Suriya in triple roles and it also stars Samantha Ruth Prabhu and Nithya Menen.
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First Published: May 14, 2016 13:21 IST