Activision has officially launched the Call of Duty: Mobile Web Store in India, offering gamers in the country an enhanced, value-driven platform to buy in-game items and COD Points. The new web store aims to provide more flexible payment options, special discounts, and exclusive rewards tailored to the Indian gaming community.
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India is currently the world’s second-largest gaming market, boasting over 590 million mobile gamers, according to a Lumikai report. Call of Duty: Mobile, which has seen over one billion downloads since its 2019 debut, consistently ranks among the top 10 highest-grossing mobile games in the country.
Recognising this potential, Activision’s new initiative is designed to create a more accessible and locally relevant experience for Indian players.
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Key Features of the COD: Mobile Web Store
The Call of Duty: Mobile Web Store offers several India-specific features:
UPI Integration: The store supports Unified Payments Interface (UPI), which accounts for over 80% of India’s digital transactions, based on data from the Reserve Bank of India.
Exclusive Deals: Gamers can unlock better value on COD Points, often at discounted prices compared to traditional app store purchases.
Community Focus: Activision plans to collaborate with top Indian gaming influencers to engage more deeply with the local player base.
Jeffrey Gullett, Head of Call of Duty: Mobile at Activision, commented on the launch: “India is one of the most exciting and influential gaming markets in the world, and the launch of the COD: M Web Store marks a significant step in how we serve our players here. With this platform, we’re delivering a tailored experience that offers greater value, accessibility, and rewards.”
Available now
The Call of Duty: Mobile Web Store is now live in India as of June 25, 2025. Players can access it to explore exclusive offers and enjoy a more personalised shopping experience while staying connected to one of the world’s most popular mobile FPS games.