iPhone 17 launch in 1 hour: How and where to watch Apple ‘Awe Dropping’ event livestream

iPhone 17 launch: Here’s how to watch Apple’s ‘Awe Dropping’ event live from anywhere and know what’s coming next.

Apple is preparing to take the spotlight once again as it sets the stage for its much-anticipated “Awe Dropping” 2025 event. The annual showcase, which has become one of the most closely watched moments in the tech calendar, will see the unveiling of the iPhone 17 series along with several other products and updates.

iPhone 17 Series Launch: What to Expect

Here’s how you can watch Apple’s “Awe Dropping” event live, where the company is set to unveil its iPhone 17 lineup and more. (Apple)

By MD Ijaj Khan

Ijaj Khan is a technology journalist and Senior Content Producer at Hindustan Times, with over three years of experience covering the consumer technology industry. His work spans smartphones, laptops, wearables, gaming, appliances and AI - from hands-on reviews, comparison and buying guides to breaking news and in-depth features that help readers cut through the noise and make informed decisions. Before joining HT Tech, he worked with Jagran New Media, where he sharpened his instincts for fast-paced digital reporting. He holds a Post Graduate Diploma in English Journalism and Mass Communication from the Indian Institute of Mass Communication (IIMC), Delhi. Whether he's testing the latest flagship smartphone, tracking a major AI announcement, or putting a gaming laptop through its paces, Ijaj approaches every story with the same goal - making technology feel relevant and easy to understand for everyday users, not just enthusiasts. When he's not in front of a screen for work, he's usually travelling to a new city, hunting for great food, or keeping tabs on what's next in tech before everyone else catches on.

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The event will take place at Apple Park in Cupertino, California, on Tuesday, September 9, 2025, at 10:30 p.m. IST, and will be streamed live globally. Interested viewers and Apple fans can tune in live from 10 AM PT (10:30 PM IST) via Apple’s website, the Apple TV app, or the company’s official YouTube channel. This year’s edition carries added significance as reports suggest Apple is preparing to refresh the iPhone lineup with design changes and a new device category.

What Apple plans to unveil

Apple is expected to release four new models of the upcoming iPhone series, including the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Among these, the iPhone 17 Air is generating the most attention. Rumoured to be Apple’s thinnest smartphone yet at just 5.5mm thick, the Air could replace the Plus models, which were introduced in 2022.

Alongside the new iPhones, Apple is also expected to introduce its latest Apple Watch series and upgrades to the AirPods Pro lineup. The company may also showcase a new “TechWoven” case collection to replace the FineWoven series, potentially featuring detachable straps.