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Consumer Behaviour

Influencers are new architects of consumer trust

Influencers

Published 20 days ago

‘No civic sense left': Shoppers lounge on IKEA Hyderabad furniture in viral clip

Viral clip from IKEA Hyderabad shows shoppers resting on showroom furniture.

Published 24 days ago

Content creator compares Australia's health star rating system with Indian food

Content creator discusses impact of Australia’s health ratings on consumer choices and product quality.

Published 29 days ago

How digital attention is redefining what matters

Social Media

Published 94 days ago

Bengaluru couple spends ₹15,000 a month on pet dog, sparks ‘DINKWAD’ debate

Arora linked the behaviour to a rising consumer category - DINKWAD (Double Income, No Kids, With A Dog).

Updated 109 days ago

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