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Nike and Adidas are losing their lead in running shoes

On, Hoka and other challengers are catching up fast

The global sportswear industry has long been dominated by two companies: Nike and Adidas(Pexels)
Published on Nov 20, 2024 08:00 AM IST
The Economist

Asics, Converse and sneaker tech, as premium Audio Technica earbuds make a mark

ASICS Gel Kayano 31: This is, by far and away, a sneaker line that has withstood not just the test of time, but has crucially evolved along the way.

Asics_Gel_Kayano_31
Published on Oct 10, 2024 07:15 AM IST

Elliott Hill to become CEO of Nike, where he once ‘begged’ to be hired as intern

Elliott Hill will take over as the new CEO of Nike on October 14, replacing John Donahoe as top boss of the global sneaker and sportswear brand.

Elliott Hill is a Nike veteran with over three decades of experience
Updated on Sep 20, 2024 01:37 PM IST

Humans of Olympics: Innovation leaders' AI-driven designs and athlete mix-up

Nike's John Hoke and Martin Lotti guide influencers at Art of Victory exhibit at Centre Pompidou, discussing Air technology and future innovations.

Nike chief shares insights and future designs at Art of Victory Exhibit in Paris.(Shrenik Avlani)
Published on Aug 16, 2024 05:46 PM IST

Nike's layoffs extend to Converse as company implements cost-cutting plan

Nike's cost-cutting plan leads to job cuts at Converse, impacting over 700 employees at Oregon headquarter.

Paris 2024 Olympics - Nike Olympics Products Launch - Paris, France - April 11, 2024 The Nike Alphafly 3 running shoe is displayed during the launch REUTERS/Stephanie Lecocq(REUTERS)
Published on May 15, 2024 11:07 AM IST
Bloomberg | | Posted by Tuhin Das Mahapatra
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