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Mumbai Police uses old Nirma ad to share this very important advisory

Mumbai Police took to Instagram to share their advisory involving an old advertisement of detergent brand Nirma.

Published on: Mar 30, 2022 09:19 AM IST
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Mumbai Police’s Instagram page is known for sharing important advisories in such creative ways that often create a buzz among netizens. Be it talking about cyber security or road safety, the department often comes up with the wittiest ways to put forth their messages. At times, they also use references of things trending on social media. Their latest share is no different. In the post, they shared an important advisory with help of a scene from an old Nirma ad.

The image is taken from the advisory posted by Mumbai Police. (Instagram/@mumbaipolice)
The image is taken from the advisory posted by Mumbai Police. (Instagram/@mumbaipolice)

“Sabki Pasand Strong Passwords!” they wrote and shared a video that is edited to showcase their message. In case you’re wondering why the old advertisement, then allow us to explain. People were reminded of this particular ad from the 90s after actor Karishma Kapoor re-created this advertisement with a twist for CRED’s new video.

Take a look at the video:

“I just like the way you guys spread awareness. ..great job team,” wrote an Instagram user. “Creativity to hai,” posted another. “Perfect,” expressed a third. Many also reacted by using laughing out loud emoticons or fire emojis.

What are your thoughts on the video posted by Mumbai Police?

 
ABOUT THE AUTHOR
Trisha Sengupta

Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.

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