Nikita Bier steps down as product chief at Elon Musk’s X after just one year
Nikita Bier is stepping down from his role as head of product at X, Elon Musk’s social media platform, after just one year.
Nikita Bier is stepping down from his role as head of product at X, Elon Musk’s social media platform, after just one year. He will stay on at the company as an advisor.

Bier broke the news himself in an X post, writing: “Ladies and gentlemen, it's time to pass the torch and demote myself to my natural state: a poster. I'll be stepping back from leading product for X and will continue on as an advisor.”
The American entrepreneur had been appointed product chief at X in July 2025.
‘The privilege of a lifetime’
In his X post shared Wednesday, Bier said that serving “the X community has been the privilege of a lifetime.” However, he acknowledged that the role of product chief left him with little time for anything else.
“X is, and will remain, the most important communication technology in history. But running this app is a 24/7 job and it's now time for me to take a breather,” he said.
He said that in this role, he oversaw 30 new products while “protecting the integrity of the town square.” Bier also highlighted how X saw “unprecedented growth in new users & engagement” under his leadership.
“We continue to break records every month. We've climbed 70 spots in the App Store since this time last year,” he wrote.
More about Nikita Bier
Nikita Bier is an American entrepreneur and product executive best known for building viral social networking apps aimed at teenagers.
He co-founded tbh, an anonymous compliments app that quickly became the No. 1 free app on the US App Store before being acquired by Meta in 2017.
Bier later launched Gas, another positivity-focused social app for teenagers, which also topped the App Store charts and was acquired by Discord in 2023.
Bier studied at the University of California, Berkeley, where he developed early projects including a political analysis application called Politify.
He also serves as Venture Partner at Lightspeed.
(Also read: Nikita Bier lashes out at Indian-origin founder Aravind Srinivas over recent X post)
ABOUT THE AUTHORSanya JainSanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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