Skincare brand The Ordinary sells eggs for $3.37 a dozen in NYC as prices go through the roof

The Ordinary addresses US egg shortage with $3.37 dozen offer, winning praise online.

Updated on: Mar 24, 2025, 08:00:22 IST

By Sanya Jain

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A skincare company is addressing the United States’ egg shortage by selling eggs for $3.37 a dozen. The Ordinary, a skincare brand known for its science-backed, no-frills approach, is already a cult favourite for its affordable but efficient range of products. Over the weekend, the brand earned more fans as it put eggs for sale in select New York City stores.

The Ordinary sold eggs at select NYC locations this weekend. (Instagram/@theordinary)

Why eggs?

Bird flu outbreaks have wiped out millions of hens in the US, leading to an acute egg shortage. On social media, tens of thousands of people have complained about egg shelves sitting empty at their local supermarket. The price of eggs has also shot up as a result of limited supply.

According to The Guardian, prices of eggs have almost quadrupled from January to touch nearly $5 a dozen at this time.

The Ordinary addressed this issue with a publicity stunt that has earned praise online. It teamed up with art collective MSCHF to sell eggs for $3.37 a dozen over the weekend.

The aim of the stunt? To give New Yorkers what they really need - reasonably priced eggs.

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A post shared by The Ordinary (@theordinary)

“We heard NYC needed eggs. This weekend, you can get 12 ordinarily priced eggs at our stores for $3.37. No frills, just eggs. While supplies last,” the brand wrote in one Instagram post promoting the offer.

“Genius” stunt

The promotional offer was widely praised on social media, not least because New Yorkers were happy to have affordable eggs on the shelves again. Shoppers could buy two cartons of eggs each at select NYC locations.

One person on LinkedIn said they were “obsessed with” the brand’s egg stunt. Sam Stryker called it “such a clever play on the brand’s name and positioning as a common sense alternative to other beauty options.”

Another person called it a “Savvy marketing move.”

However, some customers were upset at The Ordinary, a vegan skincare brand, stocking and promoting eggs.

(Also read: USA asks Lithuania for eggs after Finland and Denmark, internet calls it ‘Door to door begging’)

ABOUT THE AUTHOR
Sanya Jain
Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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