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Why an IIT alum’s hospital delivery experience with Blinkit is winning the internet

An IIT grad’s post about ordering from Blinkit has sparked a wave of comments on social media, with many sharing their personal experiences.

Published on: Dec 31, 2024, 06:53:26 IST
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Online grocery delivery services have become essential to modern life, especially in urban areas. People often use these platforms not just from the comfort of their homes but also from workplaces, hotels, travelling, and sometimes even hospitals. An IIT Bombay alum shared a post on X highlighting this service of Blinkit with a special message from the company.

An IIt grad’s post about Blinkit’s service has gone viral. (REUTERS)
An IIt grad’s post about Blinkit’s service has gone viral. (REUTERS)

X user Sanjeet Sahoo shared a screenshot showing the delivery details. Alongside, he wrote, “My heart goes out to the person who has thought of optimising for this, thanks Blinkit.”

Also Read: Man orders PlayStation 5 on Blinkit, receives hing goli as free gift. Internet reacts with laughter

His screenshot shows an option informing the user that their order has been prioritised. It is followed by a line that reads, “We have noticed your order is from a hospital. Sending you and your dear ones our warm wishes.”

Check out the post here:

What did social media say?

Social media users were impressed with the post, with many sharing stories of their own. A doctor wrote, “Definitely a Nobel step. I ordered some stuff from hospital today through Blinkit and called the delivery person to ask him to deliver to our room. I was skeptical that he might give reasons like no parking. But, he delivered it to our room without any questions. Thank you people for your empathy.”

Also Read: Bengaluru man calls out Blinkit over free oil 'scam', receives refund for missing item

Another added, “High time to call out and thank people/teams who come out with such ideas. Prime example of humane design.” A third joined, “These small small features create great customer loyalty for Blinkit. Their print feature is also a saviour!” A fourth posted, “The world's at its best when people care about people.”

What are your thoughts about the post?

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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