Music mogul Simon Cowell will soon launch a cookery show to give competition to the popular cookery game show MasterChef.
According to mirror.co.uk, the show will feature contestants working in a high-pressure environment to impress a panel of four celebrity judges.
"I believe it will be a ratings winner, which will oust MasterChef," said the 52-year-old.
Cowell is also collaborating with actress Jada Pinkett-Smith on a new international TV show, which will hunt for the world's greatest DJ.
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