Foreign spirit producers eye India (the video is loading, may take long. Please bear with us...)

Foreign spirit producers are toying with the idea of creating local brands for the Indian market. Brands like Absolut, Amsterdam-based House of Bols, and Diageo, are toying with the idea of creating these internationally celebrated brands exclusively for Indian markets. This option would allow companies to offer products at various prices, in order to achieve a stronger foothold in the market.