Organic cotton clothing range launched in Ludhiana

Initiating an awareness campaign on the ill effects of cotton cultivated with toxic chemicals, a city-based exporter in Ludhiana launched an exclusive wear, made of organic cotton. The Unique Selling Proposition of the clothing range is that it is free from pesticides and herbicides. Large doses of chemicals are used in producing Commercial cotton. The chemicals and pesticides sprayed on cotton fields result in pollution of soil, water and air.