Medical experts in the US had urged to cancel the Thanksgiving festivities in the wake of the Covid-19 pandemic, but it turns out that instead of junking the feast altogether, people are opting for a cheaper version which, in fact, will be the cheapest in a decade.
As per the annual survey of the American Farm Bureau Foundation(AFBF), the mean cost of a 10-person Thanksgiving meal is projected to be 4 per cent cheaper as compared to last year, while it will be the cheapest since 2010 costing just $46.90.
Turkey, the gem of the feast, will also be cheaper by seven per cent in comparison to its cost last year with an average cost of $19.39 for a 16-pound Turkey.
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The grocers are slashing prices including that of the centrepiece of the dinner to entice shoppers, as there will be less of a celebration this year due to the virus that has killed more than 250,00 Americans this year. The US has reported more than 2,000 Covid-19 deaths in the last 24 hours.
“Pricing whole turkeys as ‘loss leaders’ to entice shoppers and move product is a strategy we’re seeing retailers use that’s increasingly common the closer we get to the holiday,” said John Newton, chief economist for the AFBF cited Bloomberg.
{{/usCountry}}“Pricing whole turkeys as ‘loss leaders’ to entice shoppers and move product is a strategy we’re seeing retailers use that’s increasingly common the closer we get to the holiday,” said John Newton, chief economist for the AFBF cited Bloomberg.
{{/usCountry}}In a Covid-19-ridden America where there is a huge paucity of essential supplies like that of toilet papers due to bulk hoarding by people, turkeys in grocery stores are abundant and available.