It doesn’t do email, the internet, have a camera, games or GPS navigation, but a new mobile phone from Denmark is literally solid gold.
Danish retailer Aesir said it hopes to sell its $57,400, limited-edition 18-carat gold phones to Moscow’s fashion-forward elite. The phone, which took three years to develop, is “not a play thing”, company founder Thomas Jensen said.
It features no extra applications: No email, games, camera or GPS navigation, but its target clients are the ultra-wealthy, who have staff to manage their calendars and chauffeur them around town. “It’s a collector’s item. People are used to collecting, say, watches, while designer phones is a practically empty niche,” Jensen said.
The firm says it will design a new phone every 18 months and produce no more than 5,000 of its classic model, sold for 42,000 euros in gold.