A brand of under-pants inspired by Hollywood heartthrob Robert Pattinson is being launched by UK retailer Marks and Spencer.
The brand dubbed the R-Pant is designed to be worn underneath skinny jeans and trousers, Contactmusic reported.
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"Over the last three years we've seen an increase in the popularity of hipsters. The new range is designed to appeal to a young, fashion-savvy customer," Richard Beale, head of merchandising at the store, said.
Russell Brand and Mark Ronson were also named as inspirations for the brand of pants.
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However, British-born heartthrob Pattinson turned down the opportunity to model for the brand.
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However, British-born heartthrob Pattinson turned down the opportunity to model for the brand.
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