According to web analysts, the new Duchess of Cambridge has been 'pipped' in the popularity stakes by her younger sister Pippa Middleton.
Pippa climbed the popularity charts after walking down the royal aisle as Kate's bridesmaid last month.
Ever since taking her bow on the world stage, Pippa has been thrust into the media spotlight, while her sister has enjoyed relative privacy on her Seychelles honeymoon.
As per statistics, since her big day, Kate's name has appeared in papers and on TV significantly less over the weeks.
"It comes as no surprise that Kate's media profile rose to such heights immediately before and after the Royal Wedding," the Telegraph quoted Brian Merron from Kantar Media Intelligence as saying.
{{/usCountry}}"It comes as no surprise that Kate's media profile rose to such heights immediately before and after the Royal Wedding," the Telegraph quoted Brian Merron from Kantar Media Intelligence as saying.
{{/usCountry}}"But it's fascinating to see the post-wedding emergence of her sister Pippa in the UK media. Her rise has been meteoric, to the extent that two weeks after the wedding Pippa overtakes Kate in our media survey," he added.