Faced with skyrocketing rice prices, many supermarket chains in London have rationed the sale of rice, particularly in cities like Leicester, where the population of Asians is significant.
"Restrictions on sales in Asian neighbourhoods, in fact, is an emergency measure to combat the soaring cost of rice," an official source disclosed. Many supermarket chains have decided to sell only one 10-kg bag to one family.
It is for the first time since sugar and bread stocks were restricted in the 1970s that major stores have limited purchases of food items.
A few weeks ago, a 10-kg bag of Tilda basmati, the most popular brand, was being sold at £16 and now the same bag costs £23.95.
An official confirmed that China, India, Vietnam and Egypt have blocked exports, which is increasing the uncertainty in supplies.