A-list Bollywood actors are known to charge hefty amounts for signing endorsement deals. But now, that may not be enough if you want Salman Khan to wax eloquent about your brand on TV. The star now seems to be asking any brand that approaches him with an endorsement deal to support (financially or otherwise) his charity, Being Human. The latest is a deal he has signed with a multinational cola giant.
Best foot forward
We recently reported Salman’s endorsement deal with a footwear brand. For the ad (currently on air), the 46-year-old was supposedly paid over Rs. 2 crore. In addition to that, a portion of the sales will be donated to the Being Human charity as per the deal.
Sweet cola deal
The latest and the biggest move so far is Salman’s endorsement agreement with Coca Cola India for one of its brands. The company has also signed an agreement with Being Human — Salman Khan Foundation to jointly promote and execute charitable and social
activities. Salman says, “I am excited about this association… the two organisations will work together on community welfare projects.”
Under the agreement, the cola giant will work with Salman’s foundation to promote career-development centres, education programmes and other projects. This will be the second time that Salman endorses the same brand (the first time was in 2003).
Next: ‘Being’ filmi
Next on Salman’s agenda is to help the foundation through his films. Salman Khan Being Human Productions made the 2011 film, Chillar Party. He now plans to produce Hindi remakes of two Marathi hits — Shikshanachya Aaicha Gho (2010) and Me Shivajiraje Bhosale Boltoy (2009). An insider tells us, “Salman wants to produce the remakes under the foundation’s banner. He hasn’t had the time to plan things out yet, but it’s in the pipeline.”
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Kim Kardashian won’t participate in Bigg Boss 6
Contrary to media reports, American reality TV star Kim Kardashian won’t be participating in the sixth season of Indian reality show, Bigg Boss. Kardashian took to Twitter to clear the air. “Not true sorry! RT @DashOnline_It was reported that @KimKardashian may enter reality show ‘Bigg Boss 6’, the Indian version of Big Brother (sic).”
BIGG BOSS: Salman Khan on competition with Big B and KBC
Salman Khan is back on the small screen. And as he returns to host season six of the reality show Bigg Boss (BB, on Colors), he reiterates his promise that this time around, the daily prime time show will be a family-oriented one.
“I want families to watch BB together. I didn’t like the decibel level rising the last time. I had to intervene, which I didn’t like doing,” says Salman. “Contestants feel that if they make noise, they get noticed. But if you recall, the winners have all been personalities who are well-adjusted.
Bigg Boss winners were always dignified: Salman Khan
Actor Salman Khan, who returns as a host for the sixth season of reality show Bigg Boss, says, though controversies form the part of the show but the winners have always been dignified.
"Through controversies contestants feel they can go ahead in the show. The participants who were in the Bigg Boss' house thought if they would fight they will be seen more on the show...publicity. But one must not forget that the winners on the show have always been dignified people," Salman told reporters here last evening at the press conference of the show. SALMAN SPEAK
Salman Khan's look for Bigg Boss 6 revealed!
Salman Khan has always been a trendsetter. Whether it’s his long hair from Tere Naam (2003), Being Human tees and more recently, or the chequered scarf from Ek Tha Tiger, everything has been copied by his fans. For his next TV outing with reality show Bigg Boss season 6, he will be seen sporting a French beard and a new wardrobe and has even shot the promos in this avatar.
Bigg Boss is looking for you
The upcoming sixth season of reality show Bigg Boss promises a twist this year. After announcing that it will cut down on airing excessive fights and slandering among the housemates, the show is looking beyond celebrities as its participants. For this edition of the show, Colors is inviting entries from viewers who wish to be part of the reality show. "With the aim of building audience interactivity, Bigg Boss 6 is reaching out to the aam aadmi, and thereby, reaching out to a larger cross-section of the audience. The show has a loyal viewer base and this campaign allows them to get closer to all the action of a reality show, besides interacting with other celebrities and host Salman Khan," says Manisha Sharma, weekend programming head, Colors.COMMON MAN ON BIGG BOSS
Now, kids and teens in Bigg Boss?
The drama gets bigger; the ages, small. The upcoming season six of reality show Bigg Boss is likely to see children and teenagers be part of the bickering in the house. The reports have sparked a debate on whether it is okay to involve children in a show that is high on glamour, theatrics and politics, and requires confinement for months in a house with strangers. Ex-inmates say it’s a bad idea.
“I don’t think it’s a good idea at all. The purpose of the show is to put the housemates under such extreme physical, mental, emotional stress that they crumble, thus providing drama and content. I don’t think it’s correct to put a child through this,” says actor Ashmit Patel, who was an inmate in season 4. Afghan beauty Vida Samadzai, an inmate in the show’s fifth season, says, “I wouldn’t want fragile teens or innocent children to be a part of this war zone.”
Couples’ retreat in Bigg Boss house
Reality show Bigg Boss has seen its share of controversies — from people hooking up to couples bickering and the usual yelling matches that happen between contestants. We have seen models, international artistes and famous faces from the TV and film world fight it out. It looks like the show is all set to beam this action into our living rooms again, with Bigg Boss season six.
Sources close to the development of the project say that celebrity couples are being considered this time around as well.
(With additional inputs)