Baring yourself in front of the world sans any trace of makeup is the new beauty trend that has caught the fancy of many desi and international divas. From Anushka Sharma, Priyanka Chopra to Demi Lovato, Instagram is abuzz with no- makeup selfies.
Experts feel the trend inspired by the normcore fashion, shows confidence.
“Stars normally step out with at least a concealer. But actors posting pictures with scrub-clean looks reflects confidence,” says Ambika Pillai, a beauty expert. Designer Rina Dhaka feels it’s time to stop chasing perfection.
“It’s high time we stop getting obsessed with perfection. Many actors, like Kareena Kapoor, Anushka Sharma, Alia Bhatt and Katrina Kaif are blessed with great skin, they don’t need makeup,” she says.
Celebrities embracing the no makeup look connect with their fans in a real way. “It’s always good to see the other side of people. A no-makeup look makes the person more real. It helps them connect better with their audiences,” says Yatan Ahluwalia, image consultant.
“The no-makeup, no-filter trend reflects the times we live in. We are fed up of the fictitious. Showing your real, fresh and unadulterated look is a credible way to build accessibility with your fans,” says Saurabh Uboweja, a brand strategist.
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