The Uttar Pradesh government kicked off its first Tourism Day on Sunday with hot air balloons floating into the sky in Lucknow.
Chief minister Akhilesh Yadav said his government’s aim was to improve tourism as it would generate more employment opportunities and benefit the state economically.
The three-day festival was inaugurated by UP principal secretary Navneet Sehgal.
The UP government had recently decided to celebrate February 14 as ‘Tourism Day’ from this year.
Multiple competitions were held during the event to attract participants and the winners of the contests were awarded a free hot air balloon ride.