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Ayushmann Khurrana: It’s challenging to make a film that audience will pay to watch

Actor Ayushmann Khurrana, who is shooting for his next film Shoot The Piano Player, says that the film industry has always seen fluctuations in terms of business at the box office.

bollywood Updated: Sep 19, 2017 17:07 IST
Rishabh Suri
Rishabh Suri
Hindustan Times
Ayushmaan,Ayushmann,Ayushmann Khurrana
Actor Ayushmann Khurrana says Akshay Kumar and Aamir Khan know how to sell content.

Actor Ayushmann Khurrana, who is basking in the success of his films, Bareilly Ki Barfi (BKB), and Shubh Mangal Saavdhan (SMS), says it’s no surprise that small-budget, ensemble cast films sometimes do far better (business) than the much-anticipated and big-budget movies starring industry biggies. Case in point: Shah Rukh Khan’s Jab Harry Met Sejal and Salman Khan’s Tubelight tanked at the box-office.

Ayushmann feels that this is how the film business works; there’s always that uncertainty. “The film industry has always been volatile, especially now, since we have so many means of entertainment — web, television, theatre — we can consume content easily. It has, therefore, become challenging for directors and actors to offer something that will make people pay the price of a ticket and come to the movie hall. In such a scenario, one can only trust Aamir Khan and Akshay Kumar to marry content with commerce effortlessly,” says Ayushmann.

The 33-year-old, who made his debut with the 2012 film, Vicky Donor, admits that back-to-back releases (BKB and SMS) can leave an actor exhausted, considering the extensive promotional strategies and events these days. “Physically, it’s a lot of pressure. You are running helter-skelter. You have to push it everywhere, because you want that people should see this film,” says Ayushmann.

The actor is prepping up for his next film, Shoot The Piano Player, directed by Sriram Raghavan, where he plays the role of a blind pianist. He adds, “It’s very difficult shooting for three films simultaneously and singing, too. It is not easy, but my partner [wife Tahira Kashyap] understands that these are initial days of my career. I need to work hard. She herself is an artist, and understands the commitments that artists have.”

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First Published: Sep 19, 2017 17:06 IST