First song of Salman Khan's Ek Tha Tiger to be shown to ushers

Keeping in mind Salman's huge popularity among the masses, the makers of Ek Tha Tiger have come up with a unique promotional strategy. The strategy involves premiering the first song of the film for all the ushers of cinema-halls at Mumbai's Gaiety theatre.

Keeping in mind Salman Khan's huge popularity among the masses, Yash Raj Films (YRF) - the makers of Ek Tha Tiger along with director Kabir Khan have come up with a unique promotional strategy.



The strategy involves premiering the first song of Ek Tha Tiger on the 12th of July for all the ushers of cinema-halls at Mumbai's popular Gaiety theatre.



Even in this day and age of multiplexes, it's the single screen crowd that helps in making a film a blockbuster and keeping this in mind, it was decided to gauge the response first at a single screen theatre.



Moreover, since a lot of people even speak to the ushers asking about how good or bad a film is, the marketing team at YRF thought it best to first show the song to ushers of various cinema-halls. Confirming this director Kabir Khan tweeted, "Looking forward to the launch of the 1st song from #EkThaTiger on the 12th at Gaiety in Bandra... Will be fun... & madness :-)"

Watch Promo: Ek Tha Tiger