Issaq makers promote film through paan

Makers of Issaq take the trend forward by offering — Isspecial Banarasi Style Paan — to the moviegoers at two theatres here to promote the film.

Makers of Issaq take the trend forward by offering — Isspecial Banarasi Style Paan — to the moviegoers at two theatres here to promote the film.

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The distributors of the film, have set up stalls in two leading theatres in Mumbai where ‘Isspecial Banarasi Style Paan’ is being distributed to people, said a statement. Since the movie is set in Benaras, Uttar Pradesh, the activity was apt to the theme.

“We wanted to come up with a promotional strategy which would make the audience feel the essence of Issaq. What better way than to treat them with a paan, the flavour of Benaras!” said said Amira Bavishi, part of the distributors’ team.