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Shah Rukh Khan’s Jab Harry Met Sejal releases late in Dubai, here’s why

Apparently, it was some sort of marketing strategy to delay the release of Shah Rukh Khan’s Jab Harry Met Sejal in Dubai.

bollywood Updated: Aug 04, 2017 13:46 IST
HT Correspondent
HT Correspondent
Hindustan Times
Shah Rukh Khan,Jab Harry Met Sejal,Anushka Sharma
Shah Rukh Khan and Anushka Sharma play lead roles in Jab Harry Met Sejal.

Shah Rukh Khan and Anushka Sharma’s latest release, Jab Harry Met Sejal, got a delayed start in UAE and its neighbouring countries on Thursday. Films release a day before in these countries but the Imtiaz Ali directorial came out only in the evening. Jab Harry Met Sejal had no morning and afternoon shows.

According to Bollywood Hungama, there was a lot of confusion regarding film’s release date in UAE. “Last week there were rumours that the film would not release on Thursday in Dubai and UAE. Shah Rukh tweeted to reassure his fans in the Middle East that the film would indeed release on time. However the film did not show up in Dubai and UAE theatres until Thursday evening. This is how Shah Rukh’s company Red Chillies planned the release. No shows at all before Friday,” says a report on the website.

It seems it was a strategy used by SRK’s production house to ensure that the film works on word-of-mouth and there is no fear of piracy before the release.

While the film is posting a good response in that market, it has seen a 40 per cent occupancy in multiplexes in India on Friday morning. Single screens saw about 25 per cent occupancy.

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First Published: Aug 04, 2017 13:44 IST