5 rules to rock Instagram Lives!

Celebrities dish out hacks to make the most of the new social media phenomenon

Set the agenda

Aparshakti Khurrana, Actor

“Before doing any Insta live, it’s always better to decide on the purpose of the live. This way you won’t divert from the topic and then promoting it in advance becomes easier too.”

Create the buzz

Shamita Shetty, Actor

“One rule that I follow while doing an Insta live is to create a buzz on my Insta story before I go live giving out time for the live session. That way I also make sure that the live is done at a time when there is more traction on the page.”

Look the part

Tisca Chopra, Actor

“Insta live is where everyone is at in the #Lockdown. What I keep in mind is looking presentable, but that doesn’t mean I spend an hour doing the make-up.”

Plot the story

Gul Panag, Actor

“As far as doing an Insta live is concerned, it’s always better to have a specific theme along with a proper beginning, middle and end. And not to forget, keep it short!”

Keep it real

Mugdha Godse, Actor

“Keeping in mind the situation we all are in, it’s important to be empathetic towards it and not go ga ga over how you are enjoying watching Netflix etc. Repeat the message to be safe and stay at home and keep things positive.”

From HT Brunch, April 19, 2020

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