Rude Drink by Vir Sanghvi:The future of drink
Hindustan Times | Vir Sanghvi
Oct 20, 2019 01:49 AM IST
The annual World Class Bartender of the Year competition is part beauty contest but it is also part Davos with insights into drinking trends
I wrote here, some months ago, that I believed that (in India at least), bartenders were the celebrity chefs of the future. Young people today, I argued, were less interested in food than in drinks – especially cocktails and funky spirits. When they went out in the evenings, they wanted an experience; and drinks are always an integral part of that experience. Food comes second.
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