Noodles, baby-care products, fitness apparel: Ramdev’s FMCG asana

Baba Ramdev-led Patanjali Ayurved, which launched Atta Noodles on Monday, is planning to launch a range of baby-care products ‘Shishu Care’ and Khadi fitness apparel range ‘Vastram’ to take on big multinationals.

Baba Ramdev-led Patanjali Ayurved, which launched Atta Noodles on Monday, is planning to launch a range of baby-care products ‘Shishu Care’ and Khadi fitness apparel range ‘Vastram’ to take on big multinationals.

Acharya Balkrishna (L) and Baba Ramdev launching Patanjali’s Atta Noodles in New Delhi (HT File)

Patanjali Ayurved, set up in 2006, clocked a turnover of Rs 1,195 cr in 2013-14 and posted a net profit of Rs 155 cr.

The company has planned to setup five manufacturing plants in one year. It will also start airing TV commercials for new products soon.

On fast track

Patanjali Ayurved has grown by 65% annually since 2009-10, the highest among fast-moving consumer goods majors.

Patanjali Product Range

Source: Ministry of corporate affairs, BSE