Nikhil Kamath thinks this industry in India is a huge opportunity: 'Traditionally uncool but…’
Nikhil Kamath said, “With this industry as fragmented as it is, I can’t think of 5 dominant brands in this space that occupy any kind of mindshare."
Updated on: Apr 29, 2024, 15:04:15 IST
Zerodha cofounder Nikhil Kamath talked about weddings in India and said that “traditionally uncool industries” are now the biggest opportunities. In a social media post along with statistics collated from CAIT, The Knot Worldwide, Wedding Wishlist, Global Opportunity Analysis and industry forecast, he wrote, “With this industry as fragmented as it is, I can’t think of 5 dominant brands in this space that occupy any kind of mindshare."

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He added, “With everyone focused on the IN-industry right now, whatever is the flavor of the season. Traditionally uncool industries might be where massive opportunities are hiding.”
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The statistics included in Nikhil Kamath's post are:
- One in four weddings in the world are from India.
- 2023 saw wedding business of ₹4.25 lakh crore, up 13% from 2022.
- India is the second-largest wedding market in the world.
- The first-largest wedding market in the world is the United States.
- Wedding industry is India’s fourth largest industry.
- In the next 15 years, 40 crore weddings are expected in India. Read more: Sensex surges 700 points today: 5 major reasons behind the rally
- The Indian wedding market is expected to grow at a CAGR of 30 per cent, and is soon expected to overtake the US wedding industry.
- Since most of the wedding spending is in cash, the industry could be bigger than estimated.
- ICMAI data from 2018 showed that Indians spent ₹90,000 crore on gold and diamond jewellery during weddings, ₹50,000 crore for apparel and ₹30,000 crore on durable goods.
- Thirty per cent of weddings are fully-funded by parents while 70 per cent are co-funded by parents and the couple, data showed.

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