Samsung to introduce new model washing machines

In a bid to retain its prime place in the consumer electronics market share in the country, Samsung on Wednesday said it would be introducing several new models of fully automatic and semi automatic washing machines.

In a bid to retain its prime place in the consumer electronics market share in the country, Samsung on Wednesday said it would be introducing several new models of fully automatic and semi automatic washing machines.

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The company proposed to sell 3.6 lakh fully automatic washing machines during the current fiscal in a bid to increase its market share from 23 per cent to 46 per cent, Company Deputy Managing Director R Zutshi told reporters.

In the split Air Condioner segment also, in which the company had 62 per cent market share, new models would be introduced soon, he said.

Samsung on Wednesday introduced seven front loading and 12 top loading fully automatic washing machines.