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Urban Company IPO subscribed more than three times on Day 1 on retail interest

Here's a look at the Urban Company IPO, in terms of its latest subscription status, grey market premium and other key details.

Updated on: Sep 10, 2025, 16:26:03 IST
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The initial public offering of Urban Company Ltd. was fully subscribed within hours of launch on Wednesday (10 September 2025), thanks to strong demand from retail investors.

Urban Company, formerly UrbanClap, has launched an IPO to raise as much as  ₹1,900 crore. (HT)
Urban Company, formerly UrbanClap, has launched an IPO to raise as much as ₹1,900 crore. (HT)

The retail portion, which was only 18% of the Urban Company IPO, was subscribed 6.72 times as of 4:15 pm, according to stock exchange data. Shares set aside for institutional investors, more than half the IPO, was subscribed 1.03 times while the NII portion was subscribed 3.93 times.

Overall, the issue was subscribed 3.01 times at 4:15 pm.

Urban Company IPO Details

Urban Company Ltd., formerly UrbanClap, has launched an IPO to raise as much as 1,900 crore by issuing shares in a price band of 98-103 apiece. That pegs the company's valuation at $1.7 billion (about 15,000 crore).

  • IPO dates: 10-12 September
  • Allotment date: 15 September
  • Listing date: 17 September
  • IPO size: 1,900 crore
  • Issue size: 4.58 new shares
  • Offer for sale: 13.86 crore shares
  • Lot size: 145 shares or multiples thereof

Urban Company IPO GMP

Given the bumper response to the Urban Company IPO, the grey market premium (GMP) is now seen at 36.5 over the issue price. That a 35.44% listing gain for implied listing price of 139.5.

On Tuesday, Urban Company riased 854 crore from marquee investors SBI Life Insurance and ICICI Prudential Life Insurance, among others, in an pre-IPO anchor placement.

Existing shareholders and early backers, including Accel India and Elevation Capital, are looking to offload shares worth 1,428 crore.

Urban Company IPO: Analyst Take

At 98-103 apiece, the Urban Company IPO is “fairly priced” when compared with financial performance of rivals, Ishank Gupta, research analyst at Deven Choksey told Reuters.

Urban Company IPO: Company Profile

Urban Company, which offers services ranging from spas to plumbing repairs, rivals firms such as Housejoy and Sulekha. However, it mainly competes with unorganised and diverse regional players.

The company turned profitable in the last financial year with revenue at 1,144 crore, a 38% rise year-on-year.

IPOs In India

Indian startups, such as Lenskart and Meesho, are also looking to list their shares, in a bid to tap the world's second-largest IPO market. The companies hope to cash-in on growing demand and rising household incomes in the world's most populous country.

  • HT Business Desk
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    HT Business Desk

    The HT Business Desk provides comprehensive coverage of the Indian and global financial markets. Based in Mumbai and New Delhi, the team tracks everything from Sensex and Nifty movements to the latest from India Inc., trade deals, and macroeconomic policy. We aim to empower readers with timely, fact-checked news that clarifies the complexities of the business world.Read More