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Wednesday, Oct 16, 2019

Guru Nanak birth anniversary: DSGMC to rope in railways, metro to advertise events

The DSGMC has already partnered with the Delhi Metro, one of the most popular modes of travel in the NCR, to explore the scope of reaching out to people of a select demographic set through mobile advertisement.

punjab Updated: Sep 16, 2019 09:39 IST
HT Correspondent
HT Correspondent
Hindustan Times, Chandigarh
Artists participating in a  camp organised to commemorate the 550th birth anniversary of Guru Nanak Devji at Virsa Vihar Kendra in Patiala, August 27, 2019.August 26, 2019.
Artists participating in a camp organised to commemorate the 550th birth anniversary of Guru Nanak Devji at Virsa Vihar Kendra in Patiala, August 27, 2019.August 26, 2019. (Bharat Bhushan / HT Photo )
         

The Delhi Sikh Gurdwara Management Committee (DSGMC) will collaborate with the railways and metro in the National Capital Region (NCR), Mumbai and Jaipur to promote events planned by it to celebrate the 550th birth anniversary of Guru Nanak on November 12.

“The DSGMC aims at utilising mobile outdoor media in 10 long-route trains and metro in a big way to connect with a large audience for promoting Sikh ethos of serving people without any discrimination of region, religion, race or caste,” said DSGMC president Manjinder Singh Sirsa.

The committee has chosen Rajdhani trains between Delhi and Mumbai and Shatabdi trains between Delhi and Lucknow , Delhi and Amritsar, besides metro in Delhi, Mumbai and Jaipur to explore the untapped potential of railways in transit advertising through pictures, printed material, electronic media, smart posters and holographic images on the internal panels of coaches.

A logo has been designed for the occasion, Sirsa said. Negotiations with authorities concerned are in the final stages and a deal is likely to be effected this month, he said.

The DSGMC has already partnered with the Delhi Metro, one of the most popular modes of travel in the NCR, to explore the scope of reaching out to people of a select demographic set through mobile advertisement.

“This innovative advertisement in metro trains on the Blue Line route, from Dwarka to Noida/Vaishali, has been rolled out from August 15 for a period of three months. The committee has paid a fee of around Rs 12 lakh for the three months of advertising, including exclusive rights to use 98 upper panels and 132 lower panels of single Blue Line metro train, which operates for 17.50 hours daily with diversified customer base, Sirsa said.

First Published: Sep 16, 2019 00:51 IST

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