‘How Bengaluru sells apartments’: Internet laughs as builder touts massive water storage amidst city's drought woes

Bengaluru builder's advertisement pegging new project as a water-rich villa community sparks discussion on social media amid ongoing water scarcity issues.

Published on: Jul 7, 2024, 18:02:41 IST

By Yamini C S

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In a hilarious development amidst Bengaluru's perennial water woes, a builder banked on “abundant water storage” as their main advertising point for their newest project in the city, striking a funny chord with some on the internet as the city is currently battling a severe water storage.

The builder advertised their new project's astonishing water storage capacity rather than details such as the number of villas or price per square feet.

Several Bengaluru residents took to social media to post a picture of a hoarding which consisted of an advertisement from a real estate firm, Urbanrise.

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Announcing their latest project, "Paradise on Earth", a villa community, the builder chose to focus on advertising its astonishing water storage capacity - a whooping 3.85 crore litres - rather than details such as the number of villas or price per square feet.

Social media users posted the picture of the hoarding along with captions reading, “How Bengaluru is selling Apartments. Scary and funny at the same time.”

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“How Bengaluru sells apartments. Sad story about our large cities. A wakeup call for our city administrators!” another wrote.

“‘Paradise on Earth’, located in Gangasandra, is surrounded by 2,190 acres of lush green reserve forests, right in the lap of nature. Paradise on Earth is Bengaluru’s first sustainable villa community,” the firm stated.

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While the advertisement garnered chuckles on the internet, it also prompted a discussion online about the city's water-related troubles.

“At least they recognized issue,” a user wrote on the post.

“A new approach to marketing has emerged, where individuals are now promoting with water. Fast forward 20 years, and billboards may showcase luxurious villas surrounded by vast amounts of oxygen....” another response said.

Bengaluru residents have been facing water shortage problems amid deficient rainfall, with several high-rise apartments and communities relying on daily tanker deliveries.

ABOUT THE AUTHOR
Yamini C S
Yamini CS is a Senior Content Producer at Hindustan Times with nearly six years of experience in digital journalism. She is part of the India News desk, where she works on a wide range of stories cutting across civic issues, city-based developments, politics, governance, public policy, breaking news, trending topics, and international affairs that have an impact on India. Her role involves tracking fast-moving developments, verifying information from official and on-ground sources, and presenting news in a clear, accessible format for a digital-first audience. A significant part of her work includes handling live blogs during major news events, such as elections, court verdicts, political developments, civic disruptions, protests, weather-related alerts, and unfolding national or international incidents. Through live coverage, she focuses on timely updates to help readers follow complex stories as they evolve. Before moving to the broader India News desk, Yamini was associated with the Bengaluru desk at Hindustan Times, where she extensively covered urban governance, infrastructure, traffic and transport issues, weather events, public grievances, and civic administration in the city. This experience strengthened her grounding in city reporting and sharpened her focus on citizen-centric journalism. She began her career as a correspondent with Reuters after completing a postgraduate diploma in journalism from the Indian Institute of Journalism and New Media. Her early training instilled a strong emphasis on accuracy, sourcing, and news ethics, which continue to shape her reporting style. Outside of work, Yamini enjoys reading across genres, listening to music, and spending time with her family, which help her maintain balance in a fast-paced newsroom environment.Read More

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