Karnataka tops direct selling market in south with sales of ₹1,128 crore: IDSA
Karnataka topped the direct selling market in southern India with sales of ₹1,128 crore, providing self-employment to 78,000 entrepreneurs, a report said.
Karnataka, with sales of ₹1,128 crore, has topped the direct selling market in the southern region, according to the annual survey report by the Indian Direct Selling Association (IDSA).
The state had a share of 5.9 per cent of the overall national sales, which stood at over ₹19,030 crore during the period, the survey noted.
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Providing self-employment to 78,000 entrepreneurs in Karnataka, including 34,000 women, the direct selling business in the State posted a sales increase of ₹94 crore in 2021-22, a 9.09 per cent growth over the previous year's figure of ₹1,034 crore, the self-regulatory body for the direct selling industry in India said.
The state had a share of 5.9 per cent of the overall national sales, which stood at over ₹19,030 crore during the period, the survey noted. During 2021-22, the state also contributed nearly ₹170 crore to the exchequer by way of taxes, it was stated.
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IDSA Chairman Rajat Banerji told reporters here on Tuesday the growth of over nine per cent reflects that the direct selling industry could withstand the second wave of COVID-19 pandemic, which extended to the first quarter of the year (2021-22).
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IDSA Chairman Rajat Banerji told reporters here on Tuesday the growth of over nine per cent reflects that the direct selling industry could withstand the second wave of COVID-19 pandemic, which extended to the first quarter of the year (2021-22).
"Direct selling has provided sustainable self-employment and micro-entrepreneurship opportunities for nearly 84 lakh Indians and has demonstrated consistent and sustained growth with a CAGR (compound annual growth rate) of approximately 13 per cent over the period of the last four financial years," Banerji said.
Yamini CS is a Senior Content Producer at Hindustan Times with nearly six years of experience in digital journalism. She is part of the India News desk, where she works on a wide range of stories cutting across civic issues, city-based developments, politics, governance, public policy, breaking news, trending topics, and international affairs that have an impact on India. Her role involves tracking fast-moving developments, verifying information from official and on-ground sources, and presenting news in a clear, accessible format for a digital-first audience. A significant part of her work includes handling live blogs during major news events, such as elections, court verdicts, political developments, civic disruptions, protests, weather-related alerts, and unfolding national or international incidents. Through live coverage, she focuses on timely updates to help readers follow complex stories as they evolve. Before moving to the broader India News desk, Yamini was associated with the Bengaluru desk at Hindustan Times, where she extensively covered urban governance, infrastructure, traffic and transport issues, weather events, public grievances, and civic administration in the city. This experience strengthened her grounding in city reporting and sharpened her focus on citizen-centric journalism. She began her career as a correspondent with Reuters after completing a postgraduate diploma in journalism from the Indian Institute of Journalism and New Media. Her early training instilled a strong emphasis on accuracy, sourcing, and news ethics, which continue to shape her reporting style. Outside of work, Yamini enjoys reading across genres, listening to music, and spending time with her family, which help her maintain balance in a fast-paced newsroom environment.
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