It is no longer clean, to be clean.

A new study by the US Environment Protection Agency suggests that waste from showers and baths that include gels, shampoos and other skin products seem to find their way into water supplies, even into drinking water. Apparently, even birth control pills and traces of anti-depressants end up in drinking water.
Now we who live in the sultry climes of India are not likely to take too kindly to having to restrict our bathing activities. Many of us are serial bathers, barring a few who may have seen the horror of Psycho and are chary of stepping into the shower too often. Cleanliness, we were told as children, is only next to Godliness, but clearly the green fundamentalists will have none of that. We are now told that active pharmaceutical ingredients may have a longer lasting impact on the environment than bodily secretions. So, we guess, that we have no other option but to restrict our bathing activities to the bare minimum. Now this may go down well in our metros given that we hardly have power, which means no water, for the greater part of the day. However, this could mean a quantum jump in our use of chemical products like deodorants.
So, apart from adding to greenhouse gases, we will also be polluting our water sources. Well, there’s not much choice, is there? Either we envelope ourselves in the best that the French perfumiers can offer or we just jump into the shower. But then again, it takes enormous amounts of clear water to create the best of perfumes of the likes of Chanel etc. So perhaps, aqua fresh is the best bet for the likes of us who can really not afford to douse ourselves in upmarket scents everyday.
{{/usCountry}}So, apart from adding to greenhouse gases, we will also be polluting our water sources. Well, there’s not much choice, is there? Either we envelope ourselves in the best that the French perfumiers can offer or we just jump into the shower. But then again, it takes enormous amounts of clear water to create the best of perfumes of the likes of Chanel etc. So perhaps, aqua fresh is the best bet for the likes of us who can really not afford to douse ourselves in upmarket scents everyday.
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