Cricket-crazy Delhi tucks into takeaways in IPL season
The capital has taken to staying in — and ordering in, as long as the IPL season lasts. Although dining out has gone down drastically, restaurateurs aren’t complaining: because ordering in has gone up, reports Shalini Singh.Updated: May 29, 2009 13:23 IST
The capital has taken to staying in — and ordering in, as long as the IPL season lasts. Although dining out has gone down drastically, restaurateurs aren’t complaining: because ordering in has gone up.
Gulati restaurant, in the bustling Pandara Road, has seen a decrease of 10 per cent in restaurant attendance ever since the matches began but an increase of 30 per cent in their packed orders. "During the weekend, when the 3 and 9 pm matches are on, our phones ring almost nonstop!" says Digen, the manager.
Anup Jain, marketing director of Pizza Hut, agrees: "There’s been a 25 per cent increase in orders while the IPL matches are telecast. The call centre lines are getting clogged because of the number of calls." Sagar Ratna in Defence Colony has seen "a 5 per cent increase in home deliveries", while Manoj Thapa, assistant manager at Mainland China, claims that takeaway orders have gone up by at least 3 per cent — even though Mainland China is not known as a takeout place.
Old favourite Nirula’s is cashing in on the trend. Says Sudipta Sengupta, Sr VP, marketing and sales, "We have introduced combos that are delivery-order friendly. During the World Cup last year, there was a 30 per cent increase and now too sales have gone up by one third. Evenings see a dip in dine-ins but that’s made up for by the increase in delivery orders."
(Inputs by Pallavi Polanki)