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Next time you buy liquor in U’khand, govt will know and ensure you are not fleeced

The government now wants all liquor vends in state to install close-circuit television (CCTV) cameras that, in turn, would be connected to the excise department head office for constant monitoring

dehradun Updated: Jul 26, 2018 21:56 IST
HT Correspondent
HT Correspondent
Hindustan Times, Dehradun
Excise department,Uttarakhand liquor,IMFL
Liquor is often sold above the printed maximum retail price and could vary anything between Rs 10-Rs 50 per bottle depending on the brand and quantity.(HT File)

The Uttarakhand government, it seems, has finally heard the complaints of those who love their liquor but are forced to shell out a little bit extra every time they buy a bottle from the authorised outlets.

The government now wants all liquor vends in state to install close-circuit television (CCTV) cameras that, in turn, would be connected to the excise department head office for constant monitoring.

Excise minister Prakash Pant issued the direction to the enforcement officers during a meeting in capital on Thursday. The live streaming would help in keeping tab over over-pricing and illegal sale of liquor, Pant said during the meeting.

In this accord, he also asked the excise department officers to generate a list of brands and their price. This list shall be pasted outside all liquor shops so as to sensitise people. This would also help curb over-pricing.

Liquor is often sold above the printed maximum retail price and could vary anything between Rs 10-Rs 50 per bottle depending on the brand and quantity.

A toll free number will also be put up where people could complain against the vend owners for any discrepancy. The vend owner would, in turn, with charged with heavy penalty.

The Uttarakhand government had in April this year revised upwards the liquor rates by 10% to 15%. The objective was to ensure that the revenue targets are achieved. The government has set a target of generating Rs 2650 crore this financial year. The last two fiscals, the department failed to achieve the set target.

The minister, meanwhile, has also asked to ensure cashless facility at all the shops. “The cashless facility will bring transparency in the system,” he said.

Senior officials claim that liquor shopkeepers do not accept cards as that they way they can over charge the customers.

Pant was informed that as against the set target of Rs 1642 crore revenue from liquor shops, the department is likely to earn Rs 1844 crore. The officials claimed 25% increase in revenue generation in the first four months of this fiscal compared to last financial year.

Against the total revenue target of Rs 2650 crore, the government has already recovered nearly Rs 1016.64 crore so far.

First Published: Jul 26, 2018 21:56 IST