Bennett University starts Hindi BJMC
Bennett University’s Times School of Media has launched a Bachelor of Journalism and Mass Communication (BJMC) course in the Hindi language to cater to the increasing demand for news and information in the medium.
The new course at the university, which is run by the Times of India group, will focus on imparting digital skills apart from ensuring that quality Hindi-language journalists are added to the media industry.
“On the Hindi platform, we are seeing massive growth in Navbharat Times and we hope that it will overtake the English platform in the near future. It is a struggle to find candidates who have a strong grip on the Hindi language while also being able to produce digital content well. For our group and other media firms like us, the BJMC course has come at the right time,” said Rajesh Kalra, Chief Editor of Times Internet.
Elaborating on the nature of the course, Sunil Saxena, head professor of Times School of Media, said: “The highlight of the BJMC course is the behavioural side of it, under which 60% of the course will be taught through lab practicals. Students will be taught newspaper production, television journalism, web journalism, mobile media, social media, film-making, advertising, mass communication and other subjects in an effective manner. Training on required software such as Adobe InDesign, Premiere, Photoshop, After Effects, etc. will also be provided.”
Bennett Coleman and Co Ltd (BCCL) launched the private university, based in Greater Noida, to provide quality education to undergraduate and postgraduate students. The university commenced its operations in August, 2016.
The BJMC course has been prepared in collaboration with the Navbharat Times and the Times of India.
The students will be selected on the basis of an online test in Hindi proficiency. Deserving candidates will also be provided 100% scholarship by the university. Admissions are now open for the 2019-20 academic session and more details about the course are available at www.bennett.edu.in and on 8800444422.