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Outwitted by Mumbai, Delhi Police going pro to perk up Twitter, Facebook feeds

The Delhi Police will hire social media watchers to make their content more engaging and increase its reach. A Delhi Police official, however, they will be constantly monitoring and steering the content.

delhi Updated: Jul 08, 2017 17:33 IST
Ananya Bhardwaj
Ananya Bhardwaj
Hindustan Times
Delhi police,Delhi police social media,Delhi police twitter
To make its social media handles more “quirky, trendy” yet relevant, Delhi police will now hire professional social media watchers, who will manage their otherwise dull content online. The Mumbai Police has, in the last few months, made social media its forte.(Saumya Khandelwal/HT PHOTO)

@MumbaiPolice: “Joey doesn’t share food, least you can do is not share personal information online. Love your password like your pizza #AFriendsAdvice”
@DelhiPolice: “Same passwords across accounts is a disaster in waiting #cybersafety.”

Which tweet are you likely to share?

The Delhi Police now plan to catch up with their Mumbai counterparts, who have made witty tweets, hilarious posts and pun filled campaigns their forte over the last few months.

To make its social media handles more “quirky, trendy” yet relevant, Delhi police will now hire professional social media watchers, who will manage their otherwise dull content online. “The rationale is to use social media as a medium of broadcast for better and larger reach. If the content is interesting and trendy, it will definitely have a wider reach. The purpose is to make sure that it is read and shared widely so that the message reaches the masses,” Special Commissioner of Police Dependra Pathak told HT.

A tweet by the Mumbai Police.

The Delhi police, which joined Twitter in 2015, has 117000 followers and 8738 tweets. On the other hand, the Mumbai Police, which joined much later in 2015, already has as many as 2.77 million followers and over 20000 tweets.

So far, the content on Delhi Police handle, comprises not so impressive photos of alleged criminals arrested in several cases, out of focus clicks of events being held, blurred photos of men in khaki patrolling on foot and alerts on missing persons. The content was being uploaded by inspectors and constables apart from the individual Twitter handles of senior officers. Though all tweets posted from these handles are informative, they lack spunk and have thus failed to connect with the audience.

“We are police officers, we know how to investigate, interrogate. How do we make the content witty enough? For this we need professionals who can present the information in an interesting manner. We just know how to dispense information and that is what we do. But to connect with the audience better, it will need more work,” an officer said.

Taking a cue from the Mumbai Police, the Delhi Police will now hire media watchers to make their content more engaging.

These media watchers, who will soon be hired through an agency, will be asked to present the content given to them by the police in a lively form. “These people will ensure that the tweets are dynamic, vibrant, upmarket, trendy yet relevant. The content will be given by us, they will just process it. We as a law enforcement agency definitely need to be very sensitive and cautious about the content when it is put out on the social media, so we will be constantly monitoring them. So the steering of content will remain with us,” Pathak said.

The police have contacted several agencies for the job and will soon be hiring. The experts will be hired to improve the content on the Delhi Police website and Facebook, Twitter handles. “We are also looking at other states who are using these agencies for their content and will then use the best available resource,” Pathak said.

First Published: May 12, 2017 13:54 IST