Nitin Kalwani opened the first Juice Salon in Mumbai in 1998. Today, there are five Juice salons in the city (the two in Bandra are minutes away from each other), and one each in Kolkata and Hyderabad.
The multiplying numbers are giving rise to a growing tribe of young hairstylists and beauticians who take the business very seriously.

Kalwani said the beauty industry was the only one that grew as much as 200 per cent last year. Market reports put the beauty industry’s annual revenue (excluding colour cosmetics) at around Rs 6,000 crore.
“Global exposure via the Internet, travel and television has made Indian consumers enormously aware about personal care, grooming and beauty,” said Dharmendra Manwani, CEO of the Indian branch of France’s Jean Claude Biguine Salons.
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