Megastar Amitabh Bachchan is considering protecting his legendary baritone under copyright laws. "Work in this direction is in process. It has been under consideration for quite a while," Bachchan wrote on his blog.
The actor said he was shocked to read a comment from a reader on his blog stating how a gutka manufacturer was using his (Bachchan's) imitated voice to advertise his product.
"Now, not only is this unethical and wrong, it paints me in bad light as well," Bachchan said.
"For someone who does not smoke or propagate smoking or any kind of intoxicant, by keeping away from endorsing such products, it is most disgusting to find someone conflagrating the law of the land and the law of ethics," he wrote.
Bachchan said it has become important that he takes relevant steps to stop this illegal practice and introduce elements bound by contract to see that such practices are not repeated in the future.
{{/usCountry}}Bachchan said it has become important that he takes relevant steps to stop this illegal practice and introduce elements bound by contract to see that such practices are not repeated in the future.
{{/usCountry}}"Caricatured images are used for commercial gain without our permission or consent and this I feel is so unfair and completely undesirable," the actor said stressing the need to protect celebrities.
"I do not have a problem in its use, but due consideration of permissions, contractual obligations have to be brought in, to protect the celebrity or his or her brand. Else it's an illegal practice," he said.