Amazon plans to use AI in TV and film production to reduce high costs, dismisses fears about 'replacing' humans

Amazon MGM Studios has launched an AI Studio that is testing the use of the technology in speeding up film and TV production for Prime Video and films.

Updated on: Feb 5, 2026, 09:32:44 IST

Written by Abhimanyu Mathur

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Even as concerns about the use of AI (artificial intelligence) in filmmaking grow, a new report has outlined that Amazon - one of the biggest players in the global entertainment space - will use AI to speed up the production of movies and TV shows. This comes despite fears that AI will cut jobs and permanently reshape the industry.

Prime Video's House of David infamously used AI in its production.

Amazon to use AI to speed up film, TV production

A new Reuters report says that at Amazon MGM Studio, veteran entertainment executive Albert Cheng is leading a team charged with developing new AI tools that he said will cut costs and streamline the creative process. A beta program is expected to launch in March, inviting industry partners to test its AI tools. The report states that Amazon hopes to share results by May.

Cheng described the AI studio as a ‘startup’ and said the team consists primarily of product engineers and scientists. Talking about the rationale behind the project, he told Reuters, “The cost of creating is so high that it really is hard to make more, and it really is hard to take great risk. We fundamentally believe that AI can accelerate, but it won't replace, the innovation and the unique aspects that (humans) bring to create the work.”

Cheng added that the program could help Prime Video, Amazon's streaming platform, overcome some of the inherent challenges of large-scale film and television production.

‘Not replacing humans’

Amazon has emphasised that humans will not be replaced from the process, and AI will merely be a tool assisting them. The company told Reuters that writers, directors, actors, and character designers will be involved at every stage of production.

The AI Studio is working with producers Robert Stromberg and his company Secret City, Kunal Nayyar and his company Good Karma Productions, and former Pixar and ILM animator Colin Brady, as it explores new tools and how best to implement them.

ABOUT THE AUTHOR
Abhimanyu Mathur
Abhimanyu Mathur is Deputy Editor, Entertainment at Hindustan Times. With almost 15 years of experience in writing about everything from films and TV shows to cricket matches and elections, he inhales and exhales pop culture and news. Currently, he watches movies and TV shows and talks to celebrities for a living, while occasionally writing about them as well. A journalism graduate of Delhi College of Arts and Commerce, Delhi University, Abhimanyu began his career with Hindustan Times at the age of 20, swapping classrooms for newsrooms at an early age. He began his journey in the early days of digital journalism, later switching to the madness of print journalism. Work has led him to far off places like Japan and Jordan, as well as to the interiors of Haryana and the Indo-Pak border. He dabbled in city reporting in places like Meerut, Gurgaon, and Delhi, covered the Olympics and Cricket World Cups, before finding his calling in entertainment and lifestyle during the pandemic. A Rotten Tomatoes Certified Film Critic, he is equally at home covering stories on ground as he is interviewing celebrities and studios, and sometimes prefers to shepherd teams in delivering traffic through the day. Even as his role has evolved from reporter to supervisor over the years, his first love remains writing (and of late, talking on camera). With a good understanding of cinema and its trends, and a keen eye for detail, he continues to spark conversations around showbiz for readers around the world.Read More

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