Lingerie does matter, after all!

A new poll, which is featured in the January 2011 issue of ShopSmart magazine, finds that one in four women has their mood affected by wearing an ugly or ill-fitting pair of underwear.

A new poll, which is featured in the January 2011 issue of ShopSmart magazine, finds that one in four women has their mood affected by wearing an ugly or ill-fitting pair of underwear.

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Skivvy smart
The US nationwide poll found that nearly half of the women (47 per cent) feel sexier or more confident wearing a nice or special pair of skivvies. What’s more, nearly one-quarter of women (21 percent) vary their underwear selection, depending on their mood and 12 per cent feel it is an important part of their outfit. “What you wear under your clothes is just as important — maybe even more — as what you wear on the outside,” said Lisa Lee Freeman, editor-in-chief of ShopSmart.It’s all about the colour

Another major finding from the poll, which surveyed 1,008 women aged 18 and older, is that the colour of the underwear is dependent upon the age of the wearer. Women between the age of 18-34 are more adventurous with their colour choices. More than one-third (35 per cent) indicated a colour, not a neutral, as their favourite pair and 12 per cent chose a print. Meanwhile, almost two-thirds (65 per cent) of all women stick to neutral colours, with white (29 per cent) being the most popular followed by black (21 per cent) and beige (15 per cent). Green came in dead last (1 per cent). In terms of preferred underwear styles, nearly half of the women (46 per cent) cite the brief as the underwear style they wear most often, though women between 18-34 years skew toward the bikini style.