Men’s underwear to hide beer bellies

Men who hate to exercise but still want to look good have a reason to celebrate – they can now get their hands on a new brand of underwear that are designed to `firm and flatten’, keeping beer bellies in check.

Men who hate to exercise but still want to look good have a reason to celebrate – they can now get their hands on a new brand of underwear that are designed to `firm and flatten’, keeping beer bellies in check.

HT Image

“We applied our ten years of knowledge and expertise in compression fabrics and transforming the body to this first-of-its-kind collection for men,” a news daily quoted Sara Blakely, founder of Spanx, which launched the brand recently, as saying.

“The men in my life, and in Hollywood, have been asking me to make ‘Spanx for men’ for years,” she said.

Beer Belly

The cotton undershirt promises to “comfortably firm the chest, flatten the stomach, improve posture and eliminate bulk under clothes”, while the 69 pound version claims to provide “maximum shaping with instant transformation.”