BTS' V becomes the new face for Compose Coffee, fans say ‘congrats king’

Fans dub BTS star Kim Taehyung a.k.a V as the ‘muse that every brand craves’

Before his mandatory military enlistment, Kim Taehyung a.k.a V clinched a deal with the Korean coffee brand, Compose Coffee. The cost-effective coffee manufacturer aims to gain international recognition by selecting the BTS star as its new model. The 27-year-old K-pop idol reportedly finished shooting advertisements on December 11, right before his army service, as per Naver News.

BTS' V becomes the new face for Compose Coffee

BTS star Kim Taehyung a.k.a V becomes the new face for Compose Coffee (X, formerly Twitter)

Although the coffee brand finished filming with V in early December, the advertisements featuring the BTS star will be broadcast next year in January. To secure a deal with the K-pop sensation, Compose Coffee sought approval from its franchise owners. The decision to make him the brand's new face was well-received by the vast majority of franchise owners.

The Love Me Again singer remains a popular choice as a model for many brands. Recently, famous brands like Cartier, Celine, and Sim Invest sealed a deal with V. Due to Taehyung's wide fan base, Seoul Tourism released a promotional video for 2023 featuring the BTS singer earlier this year.

Fans congratulate BTS star V for his new ad deal

Another fan dubbed the BTS star as, “The muse tht every brand craves.” Yet another fan quipped about their new-found love for the caffeinated beverage, “From now on I think I would fall in love with a coffee COMPOSE COFFEE MODEL V.” One more fan said, “The way the lines are going to be miles long. The way their sales are going to skyrocket.”