After wowing audiences with his shirt-less act in Dabangg, actor Sonu Sood has now bared his body to promote vegetarianism.
Clad in only a pair of low-slung jeans Sood features in an advertisement for the animal rights group People for the Ethical Treatment of Animals (PETA) India, with the tagline "Strong Body. Tender Heart. Go Vegetarian"
"I think we should bring the awareness to everyone that we have to do something for animals", Sood said in a statement.
The 37-year-old actor also urged people to "become vegetarians and do good for the Earth."
Sood joins the likes of Bollywood stars John Abraham, Shahid Kapoor, Celina Jaitely, Hema Malini and Shilpa Shetty who have featured in previous PETA ads that promote a healthy and compassionate vegetarian diet.