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Beauty is an illusion now: Two-faced makeup is trending on the runway

Bizarre and surreal gets a new twist on the runway with this latest beauty trend.

fashion and trends Updated: Oct 05, 2016 15:19 IST
Prerna Gauba
Prerna Gauba
Hindustan Times
illusion makeup,makeup,latest trends
Models present creations for fashion house Atsushi Nakashima during the 2017 Women's Spring / Summer collections shows at Milan Fashion Week on September 23, 2016 in Milan.(AFP)

It’s not just style inspirations and new trends that fashion weeks offer. One often sports larger than life, outlandish and bizarre trends on the ramp that we know, can hardly make the ramp-to-real-life journey. But they are a showcase of the designer’s ability to create something stunning, out-of-the-box and awe-inspiring.

Recently, two-faced or illusion makeup trend popped up on the Milan’s runway. Atsushi Nakashima, who showed for the first time in Milan with the support of DHL Exported project, showcased a collection called Harmonization- a search for a pleasant balance between traditional culture and modern elements. The makeup artist played with lip shapes and re-created another lip over the real ones. This misplaced lipstick trend did not fail to make an impact on the runway.

A model gets ready backstage before the show for fashion house Giamba during the 2017 Women's Spring /Summer collections shows at Milan Fashion Week on September 23, 2016 in Milan. (AFP)

Giamba, a fashion house by Italian fashion designer Giambattista Valli also played with eyebrows. He had his models team straight blonde hair with silver illusionary eyebrows and a silver circular bindi on the temples. The show got thumbs up for the styles and makeup both.

Last year, Simon Porte Jacquemus showcased at Paris Fashion Week. He had German artist Sebastian Bieniek draw another face on one side of their face. This look soon trended, with Youtubers coming up with their versions of dual faced makeup.

Image of illusion artist Dain Yoon. (designdain/Instagram)

Even makeup experts and bloggers road tested the optical makeup trend and blew the internet with their creativity. Artists such as 23-year-old Dain Yoon and Jordan Hanz topped the list. “I decided to paint my ideas on my own body because I think it is a way to express and convey multitudes of human perspectives. At first, the audiences would simply give interested looks but later they discovered a new ‘perspectives’ on my painting,” says Yoon, a fine arts graduate from Korea.

Closer home, at a recently concluded fashion week in Mumbai, Huemn by Pranav Mishra and Shyma Shetty interpret the trend on their models by painting their faces and representing different emotions.

Experts say that it might take a while for the trend to become popular in India. “People in India are not willing to experiment with such a form of art. We are more inclined towards the ethnic side of fashion than these creative outbursts. We prefer playing it safe,” says makeup artist Vidya Tikari.

“In a few years time we will find illusion make up making an impact on the ruway. It can create beautiful looks in its own accord, even if those cannot be tried out in real life. They celebrate an artist’s imagination which knows no limits,” says beauty expert Blossom Kochhar.

First Published: Oct 05, 2016 07:44 IST