Coming soon: Lingerie vending machine in a Mumbai mall
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Coming soon: Lingerie vending machine in a Mumbai mall

A lingerie vending machine will soon be installed in a mall in Mumbai, followed by more such machine in other parts of the country.

fashion and trends Updated: May 03, 2017 21:07 IST
Indo Asian News Service
Lingerie,Fashion,Lingerie Vending machine
Would you buy your lingerie from a vending machine?(Shutterstock)

Lingerie vending machines at select prime locations, starting with a mall here, will be launched soon.

Radhika Goenka, heiress to the Welspun Group, is set to start her own line of women’s innerwear -- Lingerie Shop. It will be officially launched in the second week of May.

This will also feature the launch of fully functional lingerie vending machines with its all-black collection, Be Mine, on display, read a statement.

The first machine will be installed at a mall here and will be gradually available in other parts of the country.

Stocked with pre-packaged lingerie products in multiple styles and sizes, the machines will provide the buyer with an assortment of premium quality innerwear.

The first machine will be installed at a mall in Mumbai and will be gradually available in other parts of the country. ( Shutterstock )

The machines will be set up at select prime locations allowing for quick and easy purchases with product returns being just a click away.

“As we are a brand that advocates for unconventionality and uniqueness, the need to make a statement is essential. Our aim is to break the mould in the Indian lingerie market by offering premium bespoke products with a twist,” Goenka, founder of Lingerie Shop, said in a statement.

“Though primarily an online platform, we will also bring to the market India’s first ever lingerie vending machine. Women today desire a product that is both stylish and comfortable. Our brand has been conceptualised and created as an answer to this basic aspiration also with the added convenience,” she added.

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First Published: May 03, 2017 21:02 IST