That high feeling
There is more to fashion than the ramp. The romps and rages backstage are worth a dekko.fashion and trends Updated: Mar 08, 2008 14:19 IST
As I walked into Hall 7 of Pragati Maidan on the first day of Wills Lifestyle India Fashion Week, I asked myself “Why didn’t FDCI think of this venue before?”
The ambience was perfect for a fashion week. The expanse and the infrastructure.. the interiors were done up stylishly with the two show areas close to each other.
This venue had world-class facilities. I still feel somehow that while all of us try and make everything international, perhaps it will be a good idea for FDCI to give member designers the discretion of choosing the media for catwalk shows.
At all the major fashion weeks abroad — New York, London, Milan and Paris — applications from the media are first sent to the organisers who in turn pass them over to design houses or publicists. And they decide whom to choose. As opposed to the last few seasons, the buzz and the energy was back.
It started off with Rajesh Pratap Singh’s show. Now, Pratap can make things happen. At the first day first show, the hall was packed.. With New York Fashion Week and the Pret-a-Porter Paris in full swing, I didn’t see too many foreign buyers on the first day.
The face of many prestigious stores abroad, Sunil Sethi (of Allianze Mechandising), was there, and he could make the fashion roulette turn well for our designers who seek solace in foreign shores (read stores).
First Published: Sep 07, 2007 11:53 IST